About us

Sanel doo - auto parts and equipment

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  • About us
  • Mission, Vision, Goals
  • Identification data
About us

anel doo is a family company founded in 1992 in Kragujevac, with the original mission of supplying retail facilities and services to original Zastava's auto parts, oils and auto cosmetics. Adapting itself to the growing needs of increasingly demanding markets, Sanel has grown into a modern wholesale market, which pretends to become a company of high regional significance.

Business premises of 10,000 square meters meets the strictest requirements in terms of technical equipment. Special emphasis on business policy is on continuous monitoring of the development of information technologies. Investing in employee education is one of Sanel's priorities, which in the long run raises the overall quality of market performance and the number of satisfied customers.

Therefore, it is not surprising that the trust of this company was shown by the most famous European manufacturers of spare parts: Robert Bosch, Sachs, Mann + Hummel, Ate, Victor Reinz, Pagid, Federal Mogul, Febi Bilstain, Metelli Spa, Perfect Circle, Vernet, Valeo, Dayco, Meat & amp; Doria, Ocap, and others. As an authorized distributor of these renowned brands, Sanel has completed the quality offer of spare parts from the passenger program, which covers the entire fleet present on our premises.

The range of over 100 000 items is available at all times to the customer, with possibility of ordering via the Internet. Buyers can order using Sanel's web shop, or through TecDoc-based software. Delivery is made every day for free in 104 cities in Serbia, with its own fleet of vehicles.

Over the course of 20 years of its existence, Sanel has built successful and long-lasting relationships with domestic and foreign partners. Their preservation and improvement are a precondition for constant quality improvement in meeting market needs and successful growth and development of the company in the future.

Mission, Vision, Goals


Business success, stable business and further development SANEL builds on the quality of its services and products, respecting delivery times, partner relationships with suppliers, in an effort to fully meet the requirements and expectations of both users and employees and the overall environment


The vision of Sanel doo is business success, stable business and further development based on the quality of its services and products, respecting delivery times, partner relationships with suppliers

The main goal of the company

The corporate goal of the company is to meet the demands and expectations of customers, develop and apply modern information technologies and applications, maintain and continuously improve the quality management system. High professionalism in the performance of tasks in accordance with the requirements of the ISO 9001 standard, it will establish a harmony between the interests of our company and the interests of customers and enable realization of the stated goals of business, which is a constant task of all employees.

Identification data

Sanel doo
Kružni put 17V, 11309 Beograd
PIB : 101458760
MB : 06083340
VAT No : 127934871

Download pdf with identification data of company Sanel doo

Download pdf with VAT data of company Sanel doo


  • We have an integrated inventory management system
  • Over 10,000 square meters of central warehouse
  • Over 100 000 items that are always available
  • Delivery of goods every day with our own vehicles in several places throughout Serbia


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